Advantages of using Facebook Marketing
1. Broad Reach
We can reach to a broader audience within a very short span of time using facebook geographic targeting.Â
2. Engage your existing audience
Using facebook retargeting feature, you can re engage with your existing customers everytime and offer them as per customer interest and behaviour.
3. Low Marketing Expenses
Small and Medium size business can’t afford to have a website. Where Facebook Marketing offer free Facebook Page to do facebook marketing.
4. Targeting Specific Customers
Using Facebook Campaign Manager, you can target specific customers as per their gender, age, interest, behavior and geography.
5. Increase Brand Loyalty
Facebook allows easy and quick interaction between customers and businesses. It is also easy to respond to customers, which promotes brand loyalty.
6. Engagement Rate is High
As Facebook provides different types of ads to attract or engage customers, the chances of engagement is very high in these ads. Facebook provides various types of images, video, carousel ads with a dynamic content with click to actions.