What is Google Adwords PPC Marketing?
Google Adwords now known as Google Ads is one of the most popular Pay per click (PPC) advertising model in the world. Google adwords is based on PPC model in which the advertiser bids for the selected keywords and pay for the click by the user to google. Learnbyexperts is a google adwords ppc agency with group of google adwords certified professionals. When somebody searches any keyword on google, the user will see the ppc results from google adwords marketing platform. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The winning result is choose on the basis of various factors such as Ad rank and quality score of the keyword.
What is PPC Marketing?
PPC stands for pay per click in which the advertiser will pay for the clicks by the user to their advertisements coming to google search engine results. PPC model is very popular in digital marketing and popularly used in search engine marketing. Learnbyexperts is a astute Google Adwords PPC Agency in Delhi. PPC is based on paid model where the advertiser will show the advertisement on their business keywords to those users who are searching for the same keywords. PPC is a alternative way to buying visits to your website rather than getting a free click organically through seo. Google PPC is based on bidding model in which advertiser has to win the bids based on keyword relevance, quality score and landing page. Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads.
Types of Ads in Google Adwords ?
Google Adwords platform offers various of paid ads for the advertisers on various digital platforms. These ads targeted to various different audiences available on different platforms. Here are some ads types.
Google Search Ads
There are 2.3 million searches performed on Google every second and the majority of search results pages include Google ads. Google search ads are based on google search network and are shown in google search results when someone searches with the terms related to the keywords.
Google Display Ads
Google display ads are shown in the 3 million google partners websites. Google display ad is a type of image,text and video ad that can be shown when user browse the internet, watching a video or checking an email. Google Display ads are very effective to target existing audiences across your website and well used in remarketing.
Advantage of Google Adwords PPC Advertising
Google Adwords PPC marketing has various advantages over traditional marketing techniques. Now digital marketing has overcome the old style of marketing and every enterprises is now hiring google adwords ppc agency worldwide. Here are some benefits of using Google Adwords PPC Marketing over traditional marketing.
adwords ad rank higher
Adwords ad rank higher than seo. Ads make through google adwords platform shown higher than SEO ads so that the chances of ad click is higher than seo.
measure your performance
Google adwords is completely measureable in terms of budget,targeting,keywords, ad performance whereas the traditional ways of marketing like newspapers, billboards, radio, television are difficult to measure.
adwords is faster
Google adwords ads are shown faster in google than seo. We can cater multiple keywords in adwords in couple of minutes whereas seo would take longer time.
targeting based ads
Google adwords are shown to specific targeting such as geographic,demographic,interest but its difficult to shown ads to specific audiences in other marketing methods.
Google Adwords
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Choose the perfect plan
Learnbyexperts is a professional digital marketing company includes google adwords ppc marketing for companies and individuals. Choose appropriate package for your marketing plan.
Frequently asked questions
Every Google Search Campaign is based on targeting such as Geographic,Demographic and Device. 1 GEO targeting means we will initiate your google adwords search campaign on 1 geographic area such as delhi,mumbai,pune etc..
Google search engine results are based on the keyword searched by the user. Google Adwords search leads are really very good in terms of their quality. Every user will be redirected to a website or landing page of the company after clicking of the ad in search engine results.
If you want to advertise through google adwords search marketing, you will have to register yourself with google adwords website and fund your account so that when somebody clicks on your ads, you must be ready to pay for google for the click. Google generally charge 20-30 rupees for one click but it all depends on the keywords traffic and competition. Heavy competition keywords price is higher.
Yes, website or landing page is compulsary to run any kind of google adwords ppc marketing ads. In case you don’t have a website or landing page, please contact any website designing company in delhi for designing a website.
We are charging for making campaigns and optimizing it to get better results. Google fee for PPC must be paid by the advertiser separately to google by his credit card.
In case, you would like to see a demo, kindly contact us.
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