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What is Digital Marketing Linkedin ?

What is Linkedin?

digital-marketing-linkedin

Digital Marketing Linkedin  is a very important social media marketing platform for professionals for sharing of professional contents amongst each other. Linkedin Marketing is good for those who wants to create connections, generate leads and create brand awareness for their business or individually. In case your targeting audience is professionals, digital marketing linkedin is one of the best option wherein you can share your business images and promote your brand with your connections.  Connections on linkedin are the people you know and on the other side the people they know.  When you are connected in linkedin, its called connection. 

Difference between Facebook and Linkedin?

linkedin digital marketingLinkedIn is a professional, business-oriented social networking website. in Linkedin, users can create a profile summarizes your current and previous professional experience, your company and its industry and affiliates, your educational background, and any Web sites you own or are affiliated with. You can connect with  colleagues, customers and partners through your profile.  Your profile is a resume for others. 

On the other facebook is a generally used to connect with your family, friends, schoolmates and people whom you know.  Facebook profile is quite different from linkedin profile.  Facebook profile consist of your personal information such as name, age, sex, marital status, hobbies, schooling, colleges, your interest so that anybody who would like to interact with you or trying to find you over internet, can easily find you.

To conclude Linkedin is used for interacting with professional linkedin and Facebook is used to interact with personal network.

 

Digital Marketing Using Facebook

Under Digital Marketing Using Linkedin

Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business. Linkedin Marketing helps to generate leads, brand awareness and increase website traffic to your website.

630 Million

Professionals
on Linkedin

No.1

Platform
for Lead Generation

4 of 5

MEMBERS
drive business decisions

Promote your business with Linkedin Ads

Doing Digital Maketing Linkedin has various advantages for doing branding and marketing on professional platform. Businesses need solid online presence to keep up with increasingly competitive market. LinkedIn is a very powerful platform to help you jump-start that presence.  Here are some advantages of using Linkedin Marketing.

  1. Credibility : –  Linkedin Marketing is a great place for marketing products and services for your brand.  It has achieved a great trust amongst the customers and that is why business coming from linkedin is quite serious and authentic.

  2. Focused Marketing : Linkedin connections are far reliable and rich comparable to any other social network.  Fewer valued connections with people in top senior management could go farther and prove more valuable than 100 connections of no use.

  3. Talk about your accomplishments : You can even attract more trust and belief for your business by showing yur achievements. Linkedin page and post the best platform for sharing your achievement and that will increase reliability and trust.

  4. Lead Generation : A direct consequence of continuing to build a more organized and focused brand is the lead generation that is supposed to come organically as people find the company on LinkedIn and like what they see. This combines all aspects of word of mouth lead generations by choosing what to include in the profile.

Types of Linkedin Ads

There are various type of linkedin ads for helping you increase your brand and traffic.  Each type of facebook ad is based on respective marketing objective and fulfill your goals.

Sponsored Content

Sponsored content ad is part of linkedin ad which can promote the content of existing post from linkedin platform.

linkedin sponsored inmail ads

Sponsored InMail

Sponsored InMail is a type of sending personalized and private messages to their linkedin inbox

digital marketing using linkedin text ads

Sponsored InMail

These types of ads are very similar to Google/Bing search ads and are shown on the right rail of the news feed

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